Every artefact and deliverable a product manager creates is an opportunity to tell a story to drive alignment, direction and progress.
Word Salad
Posted on June 26, 2023.If you can’t answer a question about your job or product in a clear, concise way you may be guilty of creating a word salad.
Storytelling – A Product Manager’s Secret Weapon
Posted on January 31, 2022.Processes, methods and deliverables receive the heavy focus of product management training but without a compelling story they can all fail.
OKRs AND UX
Posted on December 20, 2021.Objectives and Key Results offer a new opportunity for user experience and design work to make a powerful impact on our products and services
The Work
Posted on June 14, 2021.There’s so much more to product development than writing code. Here is what The Work consists of and why you should make time to do it.
The Secret Weapon of UX: Copywriting
Posted on September 4, 2010.I recently finished reading Influence by Robert Cialdini. It's a 20+ year old book that details core tenets of persuasion in human psychology, how they work, why they work and … Continue reading The Secret Weapon of UX: Copywriting