Processes, methods and deliverables receive the heavy focus of product management training but without a compelling story they can all fail.
OKRs AND UXPosted on December 20, 2021.
Objectives and Key Results offer a new opportunity for user experience and design work to make a powerful impact on our products and services
The WorkPosted on June 14, 2021.
There’s so much more to product development than writing code. Here is what The Work consists of and why you should make time to do it.
The Secret Weapon of UX: CopywritingPosted on September 4, 2010.
I recently finished reading Influence by Robert Cialdini. It's a 20+ year old book that details core tenets of persuasion in human psychology, how they work, why they work and … Continue reading The Secret Weapon of UX: Copywriting