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Lean Service Design Workshop with Jess McMullin (Barcelona)

April 2

How can service designers deliver value faster? Enterprises, startups, nonprofits, and governments are all asking for results in record time. In response, service design is shifting to a leaner, faster practice with closer ties to both transformation and delivery. Jeff Gothelf, lean and agile evangelist, and Jess McMullin, veteran service designer, work together with Service Design Days to compile a special full-day workshop on Thursday, April 2 that is offered as an add-on to the SDD2020 program for half of its regular price.

This workshop will teach you how to remix proven service design practices to meet this rising tempo. You will get to know and practice methods like discovery prototyping, hypothesis mapping, and sketchboarding that help shorten the time to delivery (and in turn, boost organisational flexibility and adaptiveness).

Methods alone aren’t enough to shift to a faster pace. It’s one thing to deliver once. It’s another to create an organisation where this tempo is a habit. Participants will also learn how to apply ‘agile’ (and more importantly, agility) and design mindsets beyond digital and service design to create an organisation that works with continuous learning and flow. Building on the proven track record of Lean UX, Sense and Respond, and new emerging methods from across the service design discipline, Lean Service Design offers a practical framework and tools for service innovation at a modern pace.


Barcelona, Spain + Google Map