Design Sprint & Lean UX 1-Day Workshop with Jake Knapp & Jeff Gothelf – Barcelona – November 2019

For the first time ever Jake Knapp and Jeff Gothelf are teaching a 1-day class together combining their best-selling and award winning material on Design Sprints and Lean UX.

A 1-Day Special Event in Barcelona on Sunday (yes, Sunday) November 3, 2019 sponsored by Bardo.

All too often methodologies are presented to organizations as the “silver bullet” that will solve all of their product development, design and delivery challenges. These methods like Agile, Lean Startup, Design Thinking, SAFe and many others are applies wholesale without consideration for the organization’s culture, specific needs and customer experience. When a new methodology comes along, organizations seem to discard the old way of working and blindly apply the new one. This has led one company after the next to struggle with increased agility, time to market and customer-centricity.

The reality is that by combining these methods together — choosing bits and pieces of each that make sense for your unique culture and context — your company stands a much better chance of making a positive impact on the way teams work and the products and services your customers buy.

It’s for this exact reason that Jake Knapp and Jeff Gothelf are bringing together their well-known methodologies of Design Sprints and Lean UX in a 1-day workshop to teach you and your teams exactly how to combine these processes, what sequence works well, who should participate and how to ensure that your Design Sprints are always set up to succeed while focusing your team’s design and research efforts on the most pressing customer and business issues.

Please note that this workshop is taking place on a Sunday. We know that this is a strange day for a class but given our travel schedules and the fact that we live on opposite sides of the globe this was the best date we could put together.

What you’ll learn:

We will divide the day into two halves. The first half of the day will focus on applying Lean UX in a hands-on, fun way that sets up your Design Sprints for success. Specifically, we will cover:

• How to use the Lean UX Canvas to frame your work as a problem solve, not a solution to implement
• Characterizing your users and their needs using Proto-Personas
• Declaring the assumptions we believe to be true about our customers
• Defining Objectives and Key Results to measure our success
• Empathy exercises to dive deep into your customers’ core motivations
• Writing tactical, testable hypothesis statements
• Ensuring our work always focuses on the customer’s outcome rather than a specific output

Jeff used to work in the circus so you can be sure that, at the very least, this won’t be boring. And, if you ask, he may tell you some elephant stories.

In the afternoon, you’ll learn the Design Sprint directly from its creator. Jake will rapidly lead you through the first three steps of the process—Map, Sketch, and Decide—teaching how the various activities fit together and why and how they work. You’ll learn how to:

• Lead a team through the latest version of the Design Sprint process with confidence—including tips and tricks beyond the book
• Map out a challenge and choose the most important place to start
• Identify crucial business and product questions to be answered in your sprint
• Sketch a solution with confidence, even if you’re not a designer
• Make smart decisions without lengthy discussion
• Incorporate these and other techniques into normal meetings

Jake will give you a new way of looking at business challenges with confidence, renewed energy, and optimism. You’ll laugh. You’ll high five. You’ll learn ridiculously useful skills.

Who should attend?

Product teams that work together to build digital services and experiences should attend this course together. While the terms Design and UX are prominent in our methodologies, these ideas don’t work without product managers, engineers, project managers, content strategists and everyone else who brings a product to life. This workshop is ideal for:

• Product managers, product owners, or producers
• User experience practitioners and designers
• Engineers and testers
• Scrum masters, agile coaches, and project managers
• Team leaders

And anyone else on your team motivated by creating products your customers love.

In reality, you should bring your whole team. Otherwise you’re just going to have to try to explain all this stuff to them when you get back to the office.

High-fives all around!

This is a unique opportunity to learn from two thought leaders who are grounded in reality. While we’ve both seen the value of our ideas in the wild, we’re realistic in how we teach them. We know that not every idea will work for every team and company. We’ll keep the conversation and the questions flowing. We’ll make sure everyone’s included and encouraged to participate. It won’t be boring and you’ll bring back a ton of new ideas to the office on Monday.

Hanging out with you guys is going to be great! What else do I get?

We’re glad you asked. In addition to the 1-day workshop, you’ll also receive access to electronic versions of all the resources used in class and a copy of Jeff Gothelf’s Lean UX and Jake Knapp’s Sprint.

About your workshop facilitators

Jake Knapp is the author of Make Time and the New York Times bestseller Sprint. He spent 10 years at Google and Google Ventures, where he created the Design Sprint. He has since coached teams like Slack, Uber, 23andMe, LEGO, and The New York Times on the method. Previously, Jake helped build products like Gmail, Google Hangouts, and Microsoft Encarta. He is currently among the world’s tallest designers.

Jeff Gothelf  helps organizations build better products and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX and the Harvard Business Review Press book Sense & Respond. Starting off as a software designer, Jeff now works as a coach, consultant and keynote speaker helping companies bridge the gaps between business agility, digital transformation, product management and human-centred design. Most recently Jeff co-founded Sense & Respond Press, a publishing house for practical business books for busy executives.

Read Jeff’s blog here: www.jeffgothelf.com

Follow him on Twitter: @jboogie or drop an email at jeff@gothelf.co

About our sponsor

Bardo is an Innovation and Product Design company based in Barcelona fueled by deep thoughts, creativity and bold methodologies.