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90 min Online Masterclass – Objectives and Key Results: Focusing on customer outcomes to drive product alignment, autonomy and agility

April 7, 2021 @ 6:00 pm - 7:30 pm

Jeff Gothelf pointing towards the OKR Masterclass title

This course has ended. There is a new, updated and self-paced version of this OKR Masterclass now available. It contains 16 videos, 90 minutes and a workbook to help you get started with all your OKR needs individually or for your entire organization. Get a seat for you and your team for the video OKR course from Jeff Gothelf here.

I’m running an online 90 minute masterclass on objectives and key results.

My goal is to sell 100 tickets in order to hold the class. If I don’t hit the 100 ticket threshold I will cancel the class and refund all purchased tickets in full. 

We did it! 100 tickets in  10 days! Amazing, thank you all. Class is on and more tickets will come online weekly until the date.


Date: April 7, 2021
Time: 9:00 Pacific / 12:00 Eastern / 17:00 GMT / 18:00 CET

If you can’t attend during the live session, we will record everything and share a link to the recording with anyone who purchases a ticket.


Problem statement:

Objectives and Key Results are being deployed across organizations in an effort to create a more modern, agile way of setting goals for product development teams and in individuals. I’ve observed through dozens of OKR coaching and consulting gigs, online discourse and private conversations with colleagues and clients that most organizations implement OKRs superficially without a deep understanding of what they are, how to write good OKR statements and profound impact this goal-setting framework, if done correctly, should have on the organization and its ways of working.


How might I provide an impactful yet lightweight injection of reality into the OKR conversation to a broad set of executives, business unit stakeholders, product managers, designers and agile practitioners so that they make better use of OKRs as determined by an increase in online sharing of the benefits of a proper OKR rollout and 3 case studies shared publicly directly impacted by these discussions?

OKRs in practice - digital whiteboard with virtual post it notes showing outcomes, impacts and key results
Objectives and Key Results work when your key results are outcomes

Solution hypothesis:

I believe a public, online 90 minute Objective and Key Results masterclass provided at low-cost to team leaders, product managers, scrum masters and designers will help them realize the benefits of OKRs as a tool for greater customer-centricity and agility.


I will know I am right when I see pre-class interest exceed 50 people and in-person attendance exceed 50% of registered attendees.


Experiment 1:

Most important thing to learn first: is there any interest at all in this topic and format


Least amount of work to learn it: Write a course description and offer it to a conference to gauge interest in including in their program. If they accept it, run the course as part of the event.


Results: Course accepted at UXLX Masters online course. 115 attendees with overwhelming positive feedback after the course.

Experiment 2:

Most important thing to learn next: is there broad market interest for this idea in a public context?


Least amount of work to learn it: Put up a landing page test offering the course on a specific date with the pitch, “OKR’s in 90 mins for $90.” If 100 tickets are sold, run the course and request attendee feedback. Specifically the course will cover:

  • What is an OKR?
  • How do you write a good Objective and Key Result statement?
  • What makes OKRs different than other goal-setting frameworks?
  • How do OKRs enable agility?
  • What do we do after we set our OKRs?
  • How do we create a product roadmap with OKRs?


April 7, 2021
6:00 pm - 7:30 pm
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Live Online Class
Your desk
Webcam, microphone, headphones, Everywhere


Jeff Gothelf
View Organizer Website


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