There are no short cuts to product success. This case study shows how Fender guitars used solid product management work to discover and define a winning, modern product strategy.
Talking to customers is not a waste of a developer’s timePosted on March 6, 2023.
Everyone should talk to customers. Most companies buy the idea. They also believe it's a waste of time with developers. Here's why they're wrong.
Writing unambiguous objectivesPosted on February 20, 2023.
OKRs should have an opinion. Without one, teams lack clear direction. Here's how to write unambiguous objective statements.
Bias for actionPosted on February 13, 2023.
Analysis paralysis is a team momentum killer. Biasing for action builds both learning and decision making chops. Here's how.
What’s the difference between a user outcome and a business outcome?Posted on February 6, 2023.
Outcomes are measures of behavior. Here's the difference between a business outcome and a user outcome and why it matters.
Why aren’t learning and experimentation corporate values?Posted on January 30, 2023.
Despite decades of advice and proof that building learning into our work improves results, organisations are still resistant. Why is that?
Strong opinions, loosely heldPosted on January 23, 2023.
The key to reducing analysis paralysis and amplifying evidence-based decisions is knowing when to let an idea go.
5 Questions to Define Your Product StrategyPosted on December 19, 2022.
This is the simplest way to come up with your comprehensive product strategy.
What are you trying to learn?Posted on December 5, 2022.
Doing customer interviews is great! Doing it with a clear sense of what you’re trying to learn is even better. Here’s why.
Everything has an origin. Don’t be afraid to question it.Posted on October 31, 2022.
Just because we've always done things a certain way doesn't mean they still make sense in a modern context. Questioning means improving.