selena hadzibabic

Optimize your process for decision-making, not dogma

Just because it's part of The Process doesn't mean it's the best way to do things. Earlier this year I held a webinar panel with Sense & Respond Press author Randy Silver about his new book, What do we do now?. On that panel was my former colleague Selena Hadzibabic who, today, is the vice … Continue reading Optimize your process for decision-making, not dogma

There are infinite ways to solve your business problems. Which one is right?

The team works for multiple weeks, sometimes months. And we launch, fingers crossed, looking daily (sometimes hourly) to see if our predictions were correct. But the customers don’t come at the level we predicted, and the numbers don’t move quite in the directions we’d hoped.

The Lean UX Canvas

(Lean UX Canvas V2 is now live) In most of my work these days I don't often use an official canvas. I prefer to pick and choose the assumptions that can be found on the Business Model Canvas, Lean Canvas and others as appropriate for the client, project or initiative I'm working on and weave them together … Continue reading The Lean UX Canvas

Lean UX in the Enterprise

I've spent the past 5 years speaking, teaching, coaching and working with teams aspiring to bring a customer-centric point of view to their product development processes. Some have seen great success. Some, despite strong desire and a willingness to adapt have struggled. The challenges the successful teams have overcome have rarely been tactical ones. They've … Continue reading Lean UX in the Enterprise

Do you really have executive buy-in?

Seven years ago I moved back to the East Coast and took a job at an agency. Before accepting my offer I asked my potentially new boss how much support she believed the agency had for interaction design (they were strong on visual design and content). She replied with a note from the President of … Continue reading Do you really have executive buy-in?