Everyone should talk to customers. Most companies buy the idea. They also believe it's a waste of time with developers. Here's why they're wrong.
What’s the difference between a user outcome and a business outcome?Posted on February 6, 2023.
Outcomes are measures of behavior. Here's the difference between a business outcome and a user outcome and why it matters.
Everyone Must Talk to CustomersPosted on December 12, 2022.
Whether you’re a leader, engineer or someone else who isn’t usually associated with “getting to know the customer”, there's no excuse for not talking to your audience.
The Truth CurvePosted on September 12, 2022.
As we experiment we learn and through that learning we earn the right to invest more in our ideas. The Truth Curve makes that obvious.
FAQ: What does a complete Lean UX canvas look like?Posted on August 29, 2022.
Here is what a complete Lean UX canvas looks like -- example and template.
FAQ: What is shared understanding?Posted on August 1, 2022.
In this short video I answer one of the most commonly asked questions I hear: what is shared understanding and why is it valuable?
The Magic Interview QuestionPosted on June 27, 2022.
Get the most relevant stories from your customers with this one, simple question.
The Scariest Design Review of My LifePosted on March 28, 2022.
No designer should ever have to fear reviewing their work with a stakeholder. Here's one story of how it happened to me and what I learned.
OKRs AND UXPosted on December 20, 2021.
Objectives and Key Results offer a new opportunity for user experience and design work to make a powerful impact on our products and services
Creating OKRs with the Lean UX CanvasPosted on October 11, 2021.
The Lean UX canvas helps you create your objective and key result statements. Here's where to find them.