You’re going to work on projects that don’t make sense to you. This doesn’t mean your work should be of a lower quality. Here’s why.
Who owns product discovery?
Posted on August 21, 2023.How do we create a process where every role has customer access in an effective and sustainable way? Here are some thoughts.
UX Designers Should Write OKRs
Posted on August 14, 2023.Don’t write your OKRs without involving a UX designer. They are the staunches advocate for customer behavior goals.
Talking to customers is not a waste of a developer’s time
Posted on March 6, 2023.Everyone should talk to customers. Most companies buy the idea. They also believe it's a waste of time with developers. Here's why they're wrong.
What’s the difference between a user outcome and a business outcome?
Posted on February 6, 2023.Outcomes are measures of behavior. Here's the difference between a business outcome and a user outcome and why it matters.
Everyone Must Talk to Customers
Posted on December 12, 2022.Whether you’re a leader, engineer or someone else who isn’t usually associated with “getting to know the customer”, there's no excuse for not talking to your audience.
The Truth Curve
Posted on September 12, 2022.As we experiment we learn and through that learning we earn the right to invest more in our ideas. The Truth Curve makes that obvious.
FAQ: What does a complete Lean UX canvas look like?
Posted on August 29, 2022.Here is what a complete Lean UX canvas looks like -- example and template.
FAQ: What is shared understanding?
Posted on August 1, 2022.In this short video I answer one of the most commonly asked questions I hear: what is shared understanding and why is it valuable?
The Magic Interview Question
Posted on June 27, 2022.Get the most relevant stories from your customers with this one, simple question.