ethnic seller suggesting food to diverse clients

Everyone Must Talk to Customers

Posted on December 12, 2022.

Whether you’re a leader, engineer or someone else who isn’t usually associated with “getting to know the customer”, there's no excuse for not talking to your audience.

The Truth Curve

Posted on September 12, 2022.

As we experiment we learn and through that learning we earn the right to invest more in our ideas. The Truth Curve makes that obvious.

What is shared understanding title card with a photo of Jeff Gothelf

FAQ: What is shared understanding?

Posted on August 1, 2022.

In this short video I answer one of the most commonly asked questions I hear: what is shared understanding and why is it valuable?

aol cd

The Scariest Design Review of My Life

Posted on March 28, 2022.

No designer should ever have to fear reviewing their work with a stakeholder. Here's one story of how it happened to me and what I learned.

ethnic female cafe owner showing welcome we are open inscription

OKRs AND UX

Posted on December 20, 2021.

Objectives and Key Results offer a new opportunity for user experience and design work to make a powerful impact on our products and services