selena hadzibabic

Optimize your process for decision-making, not dogma

Just because it's part of The Process doesn't mean it's the best way to do things. Earlier this year I held a webinar panel with Sense & Respond Press author Randy Silver about his new book, What do we do now?. On that panel was my former colleague Selena Hadzibabic who, today, is the vice … Continue reading Optimize your process for decision-making, not dogma

There are infinite ways to solve your business problems. Which one is right?

The team works for multiple weeks, sometimes months. And we launch, fingers crossed, looking daily (sometimes hourly) to see if our predictions were correct. But the customers don’t come at the level we predicted, and the numbers don’t move quite in the directions we’d hoped.

The Lean UX Canvas

(Lean UX Canvas V2 is now live) In most of my work these days I don't often use an official canvas. I prefer to pick and choose the assumptions that can be found on the Business Model Canvas, Lean Canvas and others as appropriate for the client, project or initiative I'm working on and weave them together … Continue reading The Lean UX Canvas

Lean UX in the Enterprise

I've spent the past 5 years speaking, teaching, coaching and working with teams aspiring to bring a customer-centric point of view to their product development processes. Some have seen great success. Some, despite strong desire and a willingness to adapt have struggled. The challenges the successful teams have overcome have rarely been tactical ones. They've … Continue reading Lean UX in the Enterprise

Do you really have executive buy-in?

Seven years ago I moved back to the East Coast and took a job at an agency. Before accepting my offer I asked my potentially new boss how much support she believed the agency had for interaction design (they were strong on visual design and content). She replied with a note from the President of … Continue reading Do you really have executive buy-in?

There is no such thing as UX strategy

2013 saw a lot of discussion around the topic of UX Strategy. In fact, there was at least one conference on the topic and a string of articles. However, all of this activity around a topic doesn't actually mean it exists. The reality is that there is no such thing as UX strategy. There is … Continue reading There is no such thing as UX strategy

Agile coaches, I am your friend

I spend a lot of time consulting with large organizations grappling with making Agile work as an engineering practice and then expanding it to include marketing, product management and eventually user experience and design. Often these companies have invested not only in training but in full-time coaches dedicated to making sure these new practices stick. … Continue reading Agile coaches, I am your friend