Everyone should talk to customers. Most companies buy the idea. They also believe it's a waste of time with developers. Here's why they're wrong.
Whether you’re a leader, engineer or someone else who isn’t usually associated with “getting to know the customer”, there's no excuse for not talking to your audience.
Doing customer interviews is great! Doing it with a clear sense of what you’re trying to learn is even better. Here’s why.
Get the most relevant stories from your customers with this one, simple question.
No designer should ever have to fear reviewing their work with a stakeholder. Here's one story of how it happened to me and what I learned.
Can you practice OKRs in regulated environments, in multinational corporations and with leaders who don't give specfific goals. In short, yes.
Objectives and Key Results offer a new opportunity for user experience and design work to make a powerful impact on our products and services
Do the work to define what will make your user interfaces and experiences, intuitive, compelling and successful.
Humility is the key to leading and building agile teams and organizations. Here’s why.
Do OKRs work with jobs to be done? They do. Here's how.