selena hadzibabic

Optimize your process for decision-making, not dogma

Just because it's part of The Process doesn't mean it's the best way to do things. Earlier this year I held a webinar panel with Sense & Respond Press author Randy Silver about his new book, What do we do now?. On that panel was my former colleague Selena Hadzibabic who, today, is the vice … Continue reading Optimize your process for decision-making, not dogma

11 Ways to Get Better User Feedback

So, as all classic list-type posts must do -- this one goes to 11. Understanding what your customers are saying is critical to the success of your product's evolution. Here are 11 ways that individually provide varying perspectives on the customer's opinion. Combined, they become powerful in providing a 360 degree view of the voice … Continue reading 11 Ways to Get Better User Feedback