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selena hadzibabic

Optimize your process for decision-making, not dogma

Posted on October 19, 2020.

Just because it's part of The Process doesn't mean it's the best way to do things. Earlier this year I held a webinar panel with Sense & Respond Press author … Continue reading Optimize your process for decision-making, not dogma

Forever Employable Stories: Alden Mills, ex-Navy Seal, entrepreneur, author & speaker

Posted on May 28, 2020.

In anticipation of the launch of my new book, Forever Employable, I’ll be sharing a series of interviews and stories from people from all different professions who have created a … Continue reading Forever Employable Stories: Alden Mills, ex-Navy Seal, entrepreneur, author & speaker

How are businesses pivoting in the pandemic? Here are 3 inspirational examples

Posted on April 6, 2020.

I hope this finds you and your loved ones safe and healthy. A month ago I was sitting in a restaurant in London with a group of friends enjoying dinner, … Continue reading How are businesses pivoting in the pandemic? Here are 3 inspirational examples

Metrics Mountain: A realistic visualisation of any customer lifecycle metrics

Posted on December 13, 2019.

For as long as I've been working professionally the visual metaphor for moving customers through an experience has been The Funnel. The idea being that we have the most amount … Continue reading Metrics Mountain: A realistic visualisation of any customer lifecycle metrics

The Lean UX Canvas

Posted on December 15, 2016.

(Lean UX Canvas V2 is now live and a brand new video showing how to use the Lean UX Canvas is now available.) In most of my work these days I don't … Continue reading The Lean UX Canvas

Lean UX in the Enterprise

Posted on December 1, 2015.

I've spent the past 5 years speaking, teaching, coaching and working with teams aspiring to bring a customer-centric point of view to their product development processes. Some have seen great … Continue reading Lean UX in the Enterprise

Agile doesn’t have a brain

Posted on October 6, 2014.

  My friend Bill Scott once said at a conference, "Agile doesn't have a brain." What he meant by that is due to Agile's software engineering roots many organizations that have … Continue reading Agile doesn’t have a brain

Purity vs. Pragmatism

Posted on October 1, 2013.

  “That’s not Agile!”   “We’re not being lean enough.”   “We’re not supposed to make deliverables!”   Sound familiar? I hear these statements all the time from teams moving … Continue reading Purity vs. Pragmatism

Announcing Lean Day: UX – A Lean UX conference in New York City

Posted on December 15, 2012.

I'm very proud to announce the launch of Lean Day: UX - a one day, single track Lean UX conference taking place on March 1st, 2013 in New York City. … Continue reading Announcing Lean Day: UX – A Lean UX conference in New York City

Take that meeting…

Posted on September 17, 2012.

"I don't really use LinkedIn or Twitter." "I don't go to meetups." "I don't really have time to meet people." These are just a few of the phrases I hear … Continue reading Take that meeting…

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  • Key results should be verbs, not nouns
  • Case Study: How product management saved Fender guitars
  • Talking to customers is not a waste of a developer’s time
  • You can’t control your customers’ users
  • Writing unambiguous objectives
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