3 startups share how they think about and execute customer research and the impact it's had on their business
Who owns product discovery?
Posted on August 21, 2023.How do we create a process where every role has customer access in an effective and sustainable way? Here are some thoughts.
Framework names don’t have to have baggage
Posted on August 7, 2023.The names of our processes can sometimes be the thing that keeps adoption low. Here’s a way to rethink that.
OKRs and User Story Mapping
Posted on April 24, 2023.User story mapping is a powerful tool for coming up with timely, user-focused key results with your product development team.
Talking to customers is not a waste of a developer’s time
Posted on March 6, 2023.Everyone should talk to customers. Most companies buy the idea. They also believe it's a waste of time with developers. Here's why they're wrong.
Writing unambiguous objectives
Posted on February 20, 2023.OKRs should have an opinion. Without one, teams lack clear direction. Here's how to write unambiguous objective statements.
Strong opinions, loosely held
Posted on January 23, 2023.The key to reducing analysis paralysis and amplifying evidence-based decisions is knowing when to let an idea go.
Declaring Goal Bankruptcy
Posted on January 9, 2023.Start the year by erasing all of your goals and do this instead.
What OKRs Mean for Middle Managers
Posted on November 28, 2022.Middle managers can strongly influence the success of OKRs. Here’s how their job changes to support these new goals.
The Words We Use to Avoid Accountability
Posted on November 21, 2022.We say these words all the time yet they mean nothing. Here's a list of phrases to avoid and what to use instead.