There are no short cuts to product success. This case study shows how Fender guitars used solid product management work to discover and define a winning, modern product strategy.
Talking to customers is not a waste of a developer’s timePosted on March 6, 2023.
Everyone should talk to customers. Most companies buy the idea. They also believe it's a waste of time with developers. Here's why they're wrong.
You can’t control your customers’ usersPosted on February 27, 2023.
When working in B2B2C it can be tempting to set goals based on end user behavior. That's risky and may set you up to fail. Here's why.
Bias for actionPosted on February 13, 2023.
Analysis paralysis is a team momentum killer. Biasing for action builds both learning and decision making chops. Here's how.
What’s the difference between a user outcome and a business outcome?Posted on February 6, 2023.
Outcomes are measures of behavior. Here's the difference between a business outcome and a user outcome and why it matters.
Why aren’t learning and experimentation corporate values?Posted on January 30, 2023.
Despite decades of advice and proof that building learning into our work improves results, organisations are still resistant. Why is that?
Strong opinions, loosely heldPosted on January 23, 2023.
The key to reducing analysis paralysis and amplifying evidence-based decisions is knowing when to let an idea go.
Declaring Goal BankruptcyPosted on January 9, 2023.
Start the year by erasing all of your goals and do this instead.
How One Lawyer Learned To Love OKRsPosted on December 26, 2022.
Everyone makes a product. Everyone has customers. Even those who don't think they do. Here's a quick story about making that obvious.
5 Questions to Define Your Product StrategyPosted on December 19, 2022.
This is the simplest way to come up with your comprehensive product strategy.